WOMEN-FIRST STARTUP GAME
Are you ready to get into the startup world?
Get started
About Fe/male Switch
WOMEN-FIRST STARTUP GAME: play 24/7/365 and get help from your AI co-founder and startup experts. The game is a browser-based startup simulator and your goal is to start up into our game and explore all the fun stuff.
Role playing game made by experienced entrepreneurs
You are not alone
Game Masters will teach you.
Our Game Masters aren’t your traditional, boring tutors. They’re the big guns from the startup world, armed with the knowledge to transform you into the next big entrepreneur.
Mean CEO will guide you.
Don’t get it twisted, our CEO might be “mean”, but only because she’s keen on making you the queen of startups. She’s got the roadmap to success and isn’t afraid to push you out of your comfort zone.
Elona Musk will entertain you.
Between the hustle of startup life, you’ll need a good laugh. That’s where she come in! She is not just about the tech and the know-how; she’s also about the giggles and the fun.
Ready to launch your FIRST STARTUP?
You’ve made it! Just one more step to kick off your journey.
Elona Musk is here to craft a personalized path for your startup dream. Plus, your PlayPal will help you every step of the way. Let’s turn that idea into reality!
Unleash your inner founder with AI Startup Tools!
Don’t just dream it, build it with our range of AI startup tools! From brainstorming ideas to naming your product and crafting a unique logo, these AI tools are your secret weapon to conquer the startup world.
Explore startup Playbook
Get ready to unlock a world of innovation. Gain exclusive insights into the intricate workings of tech startups, uncover secrets, learn from their journeys, and stay ahead.
Write For Us: Guest Blogging for Startups
Write about technology and business for a community where entrepreneurs, startup founders, and business leaders share insights that actually drive results.
Read more7 Catchy and Unique Business Name Ideas
Explore 7 catchy business name ideas that stand out! Get easy tips, hacks, and a splash of humor to kickstart your startup…
Read moreHow to Skyrocket Your Development Business Success
Skyrocket your development business success with easy tips, clever hacks, and a dash of humor. Get practical advice to build your startup…
Read moreInside the F/MS platform
Hey, we’ve got something for everyone.
Keen to learn? Sprint to Skill Lab, stat! Struggling to build your startup? Our AI co-founders and PlayPals have got you covered. And if you’re feeling dapper and ready to strut your stuff? Hit the game and build that startup!
Seriously, what’s there to lose?
Start by building your startup in the Sandbox
Here, the wildest and smartest ideas can get validated. With expert guidance from Elona, you won’t be doing this alone. She’ll dish out tasks and feedback to help you pick the best gems. Create your own PlayPal to learn and build alongside you.

Start with the Skill Lab
Learn via micro-modules and check your progress to be even more proud of yourself. When a quest in the game seems too complicated, Skill Lab is the place where you gain the missing knowledge on how to start a business.

It’s time to Play!
The goal of the game is to reach the top of the F/MS Tower by moving to a higher level (and thus a better office) and become a star of F/MS village! Build in public and master the startup building process while making friends. Our women-friendly AI will be there to support you.

Explore the Market/place
Use in-game tokens to buy tutorials and expert sessions. This way you invest into yourself. And you can sell your skills and services as well! Check your wallet to see how many tokens you have earned.

Dive into the AI tools on Tool Hub
Unleash your inner techie and take a spin around the Tool Hub. It’s bursting with AI tools that are itching to bring your startup dreams to life. From conjuring up catchy business names to designing sleek logos, these AI buddies are your new secret weapons.

Chat ’n’ Chill at Community Central!
Say goodbye to awkward biz convos and hello to chill chats at Community Central! This is your go-to spot to mingle with your fellow gamepreneurs. Got a burning startup question, or just want to share your latest win? We got ya!

Get a live Certificate
With our certification system, every skill you gain in Skill Lab and every quest you win in the game transforms into a micro-credential that gets added to your verifiable portfolio. Your live certificate grows with you.

Watch the demo of the Platform
The goal of the game is to keep your burn rate positive. This means that you have to earn more than you spend. Can you do it?
Our gamepreneurs love the Startup game
Check out the insights from gamepreneurs who’ve experienced our platform pilots, not just once but twice! Hear it straight from them!
I loved the Fe/Male Switch experience!
The platform provided a super effective way of learning new skills, while having the chance to meet like-minded entrepreneurial women. All in the form of a game which made it so much more interesting and effective! Even as an entrepreneur who already founded a start-up, it provided a wonderful opportunity to improve upon my skills and gain more confidence in them, along with learning new skills that are proving to be very useful for my start-up!
Thank you to the F/MS Team for this opportunity, really looking forward to the official launch!
Alexandra SciberrasLoved the challenge that FMS gave me and kept the pressure on.
Within 4 weeks the FMS pilot made me (want to) deliver a complete project including presentations a landingpage, social media, a mentor and investor and so much more from which upon I can build a real life startup! Without FMS I would have been stuck on perfecting and changing and in the end would take me forever and I would have probably gave up. FMS is a great platform that offers not only a lot of possibilities to learn new skills in a fun way but also guides you in what steps to take and so much more. I have met a lot of amazing woman (and a few men;) for which I am extremely thankful. Highly recommend!
MariekeThe idea of Gamepreneurship was unique.
Participant has the opportunity to know other participants with different experiences and supporters as big sisters. the atmosphere of game push you to bring your idea to reality, step by step without any cost. It really worth trying if you had dream about starting your own business but didn't know how to start.
Shekoufeh IzadkhastiI originally took a mentor role, and I never expected that at the end of this game, I would take a risk to be a real entrepreneur!
Regardless of your role, you will be inspired by the people you are going to interact with. I've always been shy, so being a mentor got me excited and nervous as hell. The virtual game allows you to apply the modules learned in real life, using different productivity tools. What an experience!
Cristela MejicaChoose the BEST TIER for you
START
- Chat with players in Community
- Learn in Skill Lab and get feedback from Elona Musk
- Become an intern and join the game
PLAY
per user, per month
- Learn in Skill Lab and get feedback from Game Masters and Elona Musk
- Play any role in the game
- Win prizes and swag
LEARN
per user, per month
- Learn in Skill Lab and get feedback from Elona Musk
- Play as an intern in the game
- Get support in Community
*VAT included. Tier “Play” has a 14 day trial period. Read about all benefits here.
Who we are
We are experienced and fun entrepreneurs and awesome AI PlayPals who love building a startup simulator for you to succeed in business
Violetta Bonenkamp
Business and AI expert
Dirk-Jan Bonenkamp
Legal, IP and finance expert
Elona Musk
The first AI entrepreneur
Petra Thiel
The first AI startup investor
Samantha Altman
The first AI startup mentor
Sia Quick
AI Market Research expert
Frequently Asked Questions
What is Fe/male Switch?
We are a women-first startup game, designed to help you unleash your inner entrepreneur and unlock your success. It provides a virtual startup platform where you can learn about starting a business, work on quests and challenges, and collaborate with teammates.
Do you need more details? Ok, here goes:
We are also a data-informed serious Role-Playing Game for future female entrepreneurs that is based on our proprietary approach called "gamepreneurship".
Even more confused now? Let's fix that.
We use data insights to predict the success of users in the game so that we can offer a personalized track for each woman and, thus, maximize her success not only in the game but in real life as well.
There's just one tiny problem: there's no data about female entrepreneurs. Yep, you heard us correctly. Despite the fact that 50% of the population are women, there's a huge data gap that doesn't take females into account. We are on a mission to fix this and we need your help. We would absolutely love it for you to join the movement to close the gender data gap. You can do this by simply playing the game, learning how to become an entrepreneur, succeeding in life and being happy.
If you want to learn how to build a startup, but you don't have any funding, technical skills or a necessary network, then you are in the right place. Our community of gamepreneurs with "Mean CEO" as the head will become your most trusted supporters. Think of Fe/male Switch like a startup simulator where you are learning everything by doing, failing and doing better next time. And you are not alone: you will have other users playing with you, you will have Game Mistresses helping you out every time you have an issue, you will have mentors and experts who will share their knowledge with you. Surrounded by like-minded people and role models that you can relate to, success is only a matter of a few iterations.
We will teach you how to build your audience, how to create a landing page, how to write content, how to build an app without coding and so much more.
Our game includes "how to" educational modules in Skill Lab, practical quests in the game, hands-on coaching, video support from the Mean CEO, access to free software from our partners and a vibrant community of gamepreneurs.
You absolutely need to join our movement, because women must show an active position in building the future that we want. And what do you have to lose? Nothing at all.
Do I need to have a startup?
No, you don't need to have a startup. The game is designed to help aspiring entrepreneurs like yourself come up with ideas, validate them, build an engaged audience, a scalable product and assemble a team. You can use the AI tools and educational resources provided in the game to experiment and explore different startup ideas without actually starting a business. However, if you do decide to turn your startup idea into a real business, the game can provide valuable support and guidance along the way.
Do I need to have a startup idea?
No, you don't need to have a startup idea to play the game. Our tool Little Sister can help generate ideas for you, and you can choose the one that resonates with you the most. Simply click on "use this idea" to add it to your startup card. You can always edit the idea or come up with a new one later on in the game. The most important thing is to have fun and get inspired!
Ideas are not the most important part of building a startup. We urge you to use any idea that looks fun to you and just play around with it. We want you to learn the algorithm of idea validation by going through multiple ideas. It's a game, so play a little. And once that "one and only" idea comes to you while playing, you will be ready for it.
What is the workload and duration of the game?
The workload is 5+ hours per week. You can do as little or as much as you want on top of that. We have some scheduled activities that are useful to attend (but can be viewed as a recording in case you cannot be there), but most of the things in Skill Lab and the Game can be done any time. It's a nice training for a remote work experience. And at times it will be asynchronous, because of different time zones of all the participants.
Can I play together with my business partner?
Of course! You are more than welcome to encourage your female friends to participate in the project and grow together! You can form a team and invite your friend or join one together.
Ready to Boss Up, Lady?
It’s time to step into those big, shiny startup shoes of yours.
Ready to crush it in the startup world with Fe/male Switch? Let’s do this. Sign up and start your game-changing journey in the startup universe. Eager to unlock your entrepreneurial prowess? Let’s hit the ground running, babe!
Heck Yes, Sign Me Up!

