Home / Business Playbook / Startup Resources: 16 Free Tools, Mentors and Funding Picks

Startup Resources: 16 Free Tools, Mentors and Funding Picks

TL;DR

The best startup resources are free and official: the SBA guide, SCORE mentors and SBDCs in the US, GOV.UK and KVK in Europe, Y Combinator's free Startup School, Google Trends and Product Hunt for research, and Google Cloud credits or the EIC Accelerator for funding. Match one resource to each question you need answered this month; to practice the steps first, try our startup game for women founders.

Mean CEO | Violetta Bonenkamp Mean CEO | Violetta Bonenkamp 11/09/2024 - 9 mins read

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The best startup resources are the free ones run by people with no reason to sell you anything: government business guides, volunteer mentors, university-hosted advice centers, free founder courses and public research tools. This guide lists 16 of them, sorted by the stage you are in, from first idea to first funding, with what each one gives you and who can use it.

I’m Violetta Bonenkamp, also known as Mean CEO. I founded Fe/male Switch, a startup game for women founders, and CADChain, and I have spent a lot of money on courses and tools that a free government page would have covered. So this list leans hard toward free, official and checkable. Every program below was checked on its own website or an official government page in November 2026, and amounts are as of that date.

Still choosing what to start? Our guide to the easiest business to start compares low-risk ideas with the legal setup for each. This page is the toolbox for the steps after that.

What are the best startup resources for new founders?

Start with one guide, one mentor and one research tool, then add funding resources once customers pay you. Collecting bookmarks feels productive and teaches you nothing. Here are the 16 resources in this guide at a glance.

ResourceWhat you getBest forCost
1. SBA business guidePlan, launch, manage and grow guidesUS foundersFree
2. SCOREVolunteer business mentors and workshopsUS foundersFree
3. America’s SBDCLocal business consulting and trainingUS foundersNo-cost consulting, low-cost training
4. GOV.UK Set up a businessSole trader or limited company, registration, taxesUK foundersFree
5. KVK starting a businessBusiness plan help, register, advisersDutch foundersFree guides
6. Y Combinator Startup SchoolOnline startup course and co-founder matchingFirst-time founders anywhereFree
7. Fe/male Switch startup gamePractice building a startup step by stepWomen foundersSee site
8. Google TrendsWhat people search for, over timeDemand researchFree
9. Product HuntDaily launches of new tech productsResearching new startupsFree
10. Fe/male Switch company directoryProfiles of real startupsCompetitor researchFree
11. USPTO trademark searchCheck a name before you use itUS foundersFree
12. Companies House name checkerCheck a UK company nameUK foundersFree
13. Google for Startups Cloud ProgramGoogle Cloud creditsFunded tech and AI startupsFree credits
14. EIC AcceleratorEU grant plus equity investmentDeep tech SMEs in EuropeFree to apply
15. Free startup coursesStructured lessons on starting upLearners on a budgetFree
16. Marketing resource listsTools and courses for getting customersFounders after launchMostly free
Infographic of startup resources by stage: learn, research, launch, fund
Pick resources for the stage you are in, and ignore the rest for now.

Which free resources help you start a business?

Government business guides and free mentoring networks are the best resources to start a business, because they cover legal setup, taxes and planning for your own country. Pick the one for the country where you will register.

1. SBA business guide (United States)

The US Small Business Administration’s business guide is split into four parts: plan your business, launch your business, manage your business and grow your business. The SBA says it and its partner network offer free or low-cost counseling and resources, so start here before you pay any consultant.

2. SCORE mentors (United States)

The SBA describes SCORE as free counseling and workshops from volunteer business mentors, on its business guide page. A mentor who has run a business in your industry catches mistakes that no checklist will.

3. America’s SBDC (United States)

Small Business Development Centers are the SBA’s resource partner program, hosted by universities, colleges, state agencies and private organizations. America’s SBDC lists 63 network members and nearly 1,000 centers, offering no-cost business consulting and low-cost training.

4. GOV.UK Set up a business (United Kingdom)

The UK government’s Set up a business page compares being a sole trader with running a limited company, including legal risk, registration and taxes. Read it before you register anything, because the structure decides how you pay tax.

5. KVK starting a business (Netherlands)

The Netherlands Chamber of Commerce runs an English starting a business section with a guide to writing a business plan, a check of your entrepreneurial skills, information about the Business Register and a way to contact an adviser. Its Starters program sends two email series with extra support.

What are the best tools for startup education and mentorship?

A free structured course plus practice beats a pile of articles. These two give you both.

6. Y Combinator Startup School

Startup School is Y Combinator’s free online course on how to start a startup. The site says it takes about 7 weeks at 1 to 2 hours a week, with lessons from YC partners, weekly progress tracking and co-founder matching. You need an account to join.

Screenshot of Y Combinator Startup School, a free online startup course and one of the best startup resources
Y Combinator’s Startup School: a free online course for first-time founders.

7. The Fe/male Switch startup game

Reading about startups and making startup decisions are two different skills. Our startup game for women founders lets you practice the steps (idea, customers, launch) in a game before you spend real money on them. Yes, it’s ours, and it exists so your first mistakes cost points instead of savings.

Six free learning picks are compared in our guide to free courses to start a business.

What are the best resources for researching new startups?

Use one tool for demand, one for new products and one for real companies in your niche. Together they tell you whether people want your idea and who already sells it.

8. Google Trends

Google Trends shows what people search for and how interest changes over time and by country. Compare your idea’s main phrase with two alternatives: a rising line beats a flat one, and a seasonal spike tells you when to launch.

9. Product Hunt

Product Hunt lists new tech products every day, ranked by community upvotes, with forums where makers and users talk. Search it for your idea before you build: comments under a similar launch are free customer research.

10. The Fe/male Switch company directory

Our company directory profiles real startups and small companies. Browse your category to see how others describe their offer, then size your own market with our guide to calculating TAM, SAM and SOM.

To find where your customers already spend time online, our list of seven platforms for online entrepreneurs covers the email, content and community tools that show you what customers want.

Check your name before you build a brand on it. Both of these take five minutes.

11. USPTO trademark search

The US Patent and Trademark Office runs a free trademark search. The SBA advises checking business, product and service names against this database before you choose them, on its choose your business name page.

12. Companies House name availability checker

In the UK, the Companies House company name availability checker tells you if a name is taken. GOV.UK adds that a name can’t be the same as another registered company’s name.

Still choosing the name itself? Our list of business name ideas has 90 starting points and the checks for each country.

What are the best tech startup resources for funding?

Tech founders get two kinds of free help: cloud credits that cut your bills, and grants that pay for development without taking shares. Here are two of the largest, with the terms as of November 2026.

ProgramWhat you getWho can apply
13. Google for Startups Cloud ProgramAI startups: up to $250,000 in Google Cloud credits in year one, plus up to $100,000 more in year two. Other startups: up to $100,000 in year one.Startups from pre-seed to Series A, founded within the last three to five years, that haven’t received more than $5,000 in Google Cloud credits before
14. EIC AcceleratorA grant of up to €2.5 million, plus an investment of €1 million to €10 millionSMEs established in an EU Member State or Associated Country, and people who plan to set one up

Google decides on credits at its own discretion, and the Cloud Program excludes educational institutions, government bodies, nonprofits, consultancies and agencies. The EIC Accelerator aims at technology close to market (the grant covers TRL 6 to 8, technology readiness levels), so a startup at the idea stage should start with smaller grants. Our guide to equity-free EU startup grants covers those, and our list of the best startup accelerators covers the programs that trade money and mentoring for shares.

Which resources help you find your first customers?

15. Free startup courses

Once the company exists, the job turns into selling. Pick one course from our free courses guide and finish it before you start another, then put what it teaches in front of real buyers the same week.

16. Marketing resource lists

For tools and courses that focus on marketing alone, see our list of 10 marketing resources for entrepreneurs. Pick one channel, give it eight weeks, and measure sign-ups before you add a second one.

Illustration of a volunteer mentor helping two women founders with their startup plan
A free mentor hour is one of the cheapest upgrades a new founder can get.

How do you use startup resources without drowning in them?

Match each resource to one question you need answered this month, and close the tab when it’s answered. Here is how I would use this list in the first 90 days.

WeeksQuestionResources
1 to 2Does anyone want this?Google Trends, Product Hunt, company directory
3 to 4How do I set it up legally?SBA guide, GOV.UK or KVK, name checks
5 to 8What do I build first and for whom?Startup School, a SCORE or SBDC mentor, the startup game
9 to 12How do I get and fund the first customers?Marketing resources, cloud credits, grant guides

Bring a written question to every mentor meeting. Mentors give better answers to “Should I charge $20 or $40 for this?” than to “Can you look at my idea?”

FAQ about startup resources

What are startup resources?

Startup resources are the guides, mentors, tools, courses and funding programs that help founders start and grow a company. The most useful ones are free and run by governments, universities or nonprofit mentor networks.

What are the best free resources for startups?

The SBA business guide, SCORE mentors and SBDCs in the US, GOV.UK in the UK, KVK in the Netherlands, and Y Combinator’s free Startup School course anywhere.

What are the 3 business resources in entrepreneurship?

I group them as knowledge (guides and courses), people (mentors, co-founders, customers) and money (revenue, grants, credits and investment). A founder short on one can trade with the others, such as a mentor’s time instead of a paid consultant.

Where can I find a business mentor for free?

In the US, SCORE offers free mentoring from volunteers and SBDCs offer no-cost consulting. Startup School’s co-founder matching helps you find a partner, and local accelerators and startup events are good places to meet experienced founders.

What are the best tech startup resources?

Free cloud credits such as the Google for Startups Cloud Program, grant programs such as the EIC Accelerator in Europe, and Startup School for the founder skills behind the product.

What is the best resource for researching new startups?

Product Hunt for new tech launches, Google Trends for demand, and company directories for established competitors. Use all three before you build.

Keep learning

Authors

Violetta Bonenkamp

Mean CEO | Violetta Bonenkamp AUTHOR

CEO of Fe/male Switch

MeanCEO (aka Violetta Bonenkamp) is a serial startup founder who brings a decade of entrepreneurial experience to the table. Armed with five Higher Education degrees (including an MBA) and profound knowledge in sectors like blockchain, AI, zero code and education she is a maestro in turning ideas into validated businesses, building prototypes in a few hours and devising marketing strategies for tech startups that increase founder's chances of success. Recognized as one of the top 100 women in EU startups, her guidance is a treasure trove for upcoming and established entrepreneurs alike. Through her venture into entrepreneurship, she has created the "gamepreneurship" methodology, an innovative method for learning business through gameplay.

Elona Musk

Elona Musk CO-AUTHOR

Chief AI Officer of Fe/male Switch

Elona Musk stands as a mix of innovation and expertise in the realm of AI, serving as the Chief AI Officer at Fe/male Switch. As an embodiment of the startup game for women, Elona is the co-founder you dream of - knowledgeable, always active, capable of keeping trade secrets to herself and equity-free. With her hands-on approach in entrepreneurship simulation, she provides vital strategies and insights that are essential for navigating the complex startup journey and saves entrepreneurs hours of work by automating many tasks, starting from market research to managing social media to writing business plans. Whether it's a marketing strategy for tech startups that you need or a solid IP strategy, Elona's AI-driven insights help carve successful paths for entrepreneurs who don't have technical or startup skills.

Who we are

We are experienced and fun entrepreneurs and awesome AI PlayPals who love building a startup simulator for you to succeed in business

Violetta Bonenkamp

Violetta Bonenkamp

Business and AI expert

Dirk-Jan Bonenkamp

Dirk-Jan Bonenkamp

Legal, IP and finance expert

Elona Musk

Elona Musk

The first AI entrepreneur

Petra Thiel

Petra Thiel

The first AI startup investor

Samantha Altman

Samantha Altman

The first AI startup mentor

Sia Quick

Sia Quick

AI Market Research expert